Real Estate Foreclosure Marketing Secrets

Posts Tagged ‘Wiifm’

Professional Real Estate Investors’ Secret Revealed:  How Powerful Headlines on Postcards Can Create Strong Customer Response

Journalists never fail to stress the importance of a powerful headline.  If you fail to create a compelling headline, your audience will move on the next article that catches their attention.  This rule also holds true for real estate marketing investors especially when you are launching a direct marketing campaign.

You have to create stronger headlines for postcards because you have limited space to get your message across.

Your headline should be direct to the point but at the same time, powerful enough to grab your customers’ attention.  That is the trick why some real estate investors acquire new customers on a daily basis.

The most surefire way of creating a strong headline is to follow the WIIFM – What’s In It For Me – principle.  Remember, benefits first before features.

Take time and gather your thoughts.  Create a list on your customers’ benefits.  How will he benefit from your service?

Once you have sort out your ideas, it’s time to come up with a powerful headline.  Go over through them – not once, twice but many times.  One useful tip is to use the plural tense – that’s right – because it highlights the numerous benefits. Sprinkle with action words – these make your customers sit up and take notice.

Narrow down your list and pick the best headlines you have created.  It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.

You can also combine all the best headlines to create another powerful headline.  The more headlines you have, the better.

Do a split test.  Choose the best ones you have and use them for your next email campaign.  If your customer response increases, use the same headline for next time.  If it doesn’t work, use your second best.

It will take a lot of time and patience.  Remember, Rome was not built in one day.  You’ll have to do some trial and error at first but once you get the right “formula” everything will flow smoothly after.

In fact, you can even spin your own headline from the tips I’ve mentioned. 

Once you come up with the best and convincing headline, you’re on your way to achieving real estate success.

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Are you tuned into WIIFM? No, it's not the latest radio station in your area. It's shorthand for a fundamental direct-mail principle, a principle every real estate investor should keep uppermost in his mind. WIIFM is an acronym for What's In It For Me?