Real Estate Foreclosure Marketing Secrets

Posts Tagged ‘Real Estate Investors’

Professional Real Estate Investors’ Secret Revealed:  The Art of Writing Naturally on Postcards

Writing on a postcard as naturally as possible is one of the most challenging tasks a real estate investor has to face.  You should be aware if your posts are coming across as hard sell because this would turn off any potential customers.

Do not be intimidated by the idea of writing.  If you put too much thought into it, it would come across as forced.  Practical and straightforward tips are usually more effective.

One way to overcome “writer’s block” is to record first what you want to write about.  This way, your thoughts are uncensored and consequently, get those creative juices flowing.

Go to a quite place where you can relax – probably your bedroom or living room.  Record your thoughts as if you were talking to a friend or an acquaintance.  But if you do not have a recorder, type your words on your computer as you speak them.

Since you are not filtering your thoughts and words, the post might appear disorganized to you.  Do not worry because you’ll edit this later on. 

As you go over through them, it’s time for you to edit your post so it will make more sense to you and to your customers.  It should appear as if the post is talking to someone, and that someone is your customer.

The reason why there are successful direct marketing campaigns is that smart real investors know how “to talk” to their customers as if they are relating to a friend or acquaintance.  This technique is one of the most preferred methods of most successful real investor gurus.

Uncensored thoughts and ideas are better than edited posts.  It doesn’t matter if you come up with a jumbled mess of information.    Bottomline is, you are generating original ideas which you can later edit.

Formal sentences are a big NO NO because you would appear fake and insincere. Write it as if you are talking to your friends in the real world.  Your friends would probably laugh at you if you use formal sentences all the time.

There is no grammar police to patrol your every grammatical error.  It’s ok to make grammatical errors as long as you drive home your point.

If you arrive at two or more versions, that’s great because you will have more options to experiment on.

Once you get the hang of “talking” to your customers, you’ll have an easier time launching a successful postcard marketing campaign.

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Professional Real Estate Investors’ Secret Revealed:  How Powerful Headlines on Postcards Can Create Strong Customer Response

Journalists never fail to stress the importance of a powerful headline.  If you fail to create a compelling headline, your audience will move on the next article that catches their attention.  This rule also holds true for real estate marketing investors especially when you are launching a direct marketing campaign.

You have to create stronger headlines for postcards because you have limited space to get your message across.

Your headline should be direct to the point but at the same time, powerful enough to grab your customers’ attention.  That is the trick why some real estate investors acquire new customers on a daily basis.

The most surefire way of creating a strong headline is to follow the WIIFM – What’s In It For Me – principle.  Remember, benefits first before features.

Take time and gather your thoughts.  Create a list on your customers’ benefits.  How will he benefit from your service?

Once you have sort out your ideas, it’s time to come up with a powerful headline.  Go over through them – not once, twice but many times.  One useful tip is to use the plural tense – that’s right – because it highlights the numerous benefits. Sprinkle with action words – these make your customers sit up and take notice.

Narrow down your list and pick the best headlines you have created.  It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.

You can also combine all the best headlines to create another powerful headline.  The more headlines you have, the better.

Do a split test.  Choose the best ones you have and use them for your next email campaign.  If your customer response increases, use the same headline for next time.  If it doesn’t work, use your second best.

It will take a lot of time and patience.  Remember, Rome was not built in one day.  You’ll have to do some trial and error at first but once you get the right “formula” everything will flow smoothly after.

In fact, you can even spin your own headline from the tips I’ve mentioned. 

Once you come up with the best and convincing headline, you’re on your way to achieving real estate success.

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Real Estate Investor Insider Secret #2:

TurboCharge Your Postcard Campaign:

Tune Into WIIFM

 

Are you tuned into WIIFM?  No, it’s not the latest radio station in your area.  It’s shorthand for a fundamental direct-mail principle   – a principle every real estate investor should keep uppermost in his mind.

 

WIIFM.  An acronym for What’s In It For Me?  When your recipient receives your postcard in the mail, you have a scant 30 second or less to grab their attention.  That means you need to answer that question for them.

 

If you’re offering something to them, that “something” must be beneficial to them in some way.  You may have heard this phrase in another way.  Perhaps some staid, academic copywriter once told you to emphasize benefits, not features.

 

And you probably nodded and went on your way, only later wondering what the real difference was between a benefit and a feature.  That’s exactly where WIIFM comes in loud and clear.

 

A benefit answers the question:  What’s In It For Me?  When you tell the potential seller what he can gain from this arrangement, then you have him thinking about selling.  Far too many real estate investors spend far too much time telling the seller about his business.

Yes, it is reassuring to know if you’ve been in business for so many years . . . and that you’ve sold so many houses . . . and you’ve generated so much extra cash for your customers.  Those, however, are all features – very important features of course.

 

You need to turn these features around to make them attractive to your seller.  Then and only then you turn your feature into a benefit.

 

Remember, when push comes to shove, an individual potential customer sitting at his kitchen table reading your post card will eventually stand up and wonder:  What’s In It For Me?

 

Answer that question for him and you’re succeeding in your marketing campaign. It’s not a simple question to answer – not when it comes to real estate investing.  You must consider exactly what your customer wants.

 

If he’s facing foreclosure, he wants out of this nightmare.  But more than that he probably wants to keep his house.  You may be tempted to go with “I’ll give you fast cash for your house.”  And for some individuals this certainly may work.

 

But maybe – just maybe – in addition to wanting the money, he may want to be reassured that whoever buys the house will treat it well . . . will love it the way he and his family has.  After all, to him, the house is more than just a structure . . . it’s a home where his children played and slept, where family meals were eaten . . . where family stories were shared.

 

Keep these things in mind when you attempt to answer the question – from the seller’s perspective – What’s In It For Me?

 

Fast Cash?  Sure.  But perhaps just a little bit more as well. If you can deliver – through your postcard campaign — an angle that includes care for the home and even peace of mind for the homeowner, then you’ll well on your way to closing that sale. And you’re becoming the successful real estate investor you always knew you could be.

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LOUISVILLE, Ky., May 21 /PRNewswire/ -- While online MLS systems have thrived in assisting traditional homebuyers and sellers during the past decade, those involved in investment real estate have been operating in a hazier world of disjointed communication. Recently-launched Uvestor.com is tackling this issue with a website that caters specifically to the needs of Realtors and Real Estate Investors that focus on foreclosures, short sales, wholesales, bank owned and distressed properties. (Logo:

Bank Foreclosures:

 

There has been a sudden increase in the purchase of bank foreclosures. People want to purchase foreclosures, since this is one of the most lucrative investments in real estate industry. Bank foreclosures are those foreclosures, which are owned by banks. Banks, which have real estate foreclosure properties, may sell the property to recover the money that the bank had given to the original owner as loan.

 

If you are interested in investing in bank foreclosures, you may find offers of foreclosure houses in the lists of foreclosed properties. The bank makes this list available to you if you are interested in such properties.

 

Bank Foreclosures - The Safest Investments

 

First-time buyers and real estate investors invest money in such properties, because such properties have low prices compared to other real estate properties. Sometimes, these banks give large discounts on foreclosed properties and if a buyer buys such a property, there is 100% surety of gaining profit by reselling the property.

 

First-time buyers, who look for purchasing property for their dream house, may go for bank real estate foreclosures. This is one of the best options, because they are capable of investing only a small amount for the property. Banks sell foreclosed properties for a new mortgage amount to a first-time buyer.

 

Even though, the starting price of some bank foreclosures is high, you still have a chance to save considerably, if you buy such foreclosed properties. The cost of foreclosed houses is always lower than the market value of that property. This is why foreclosure investments can never be an unsuccessful investment.

 

With the help of a listing service, you may find attractive offers of bank foreclosures. The list of bank foreclosures contains a complete description about the foreclosure houses such as location, number of bedrooms, condition and the cost. This list also includes the name of the bank and the contact details of the bank, who are the owners of such properties. It is important to stay up-to-date with all the information of the listing to invest profitably in bank foreclosures. This bank foreclosure list saves plenty of time and is very handy.

 

Bank foreclosures are certainly one of the best choices for you, if you are keen on purchasing a house. The reason is that the prices of real estate properties are extremely high as compared to bank-foreclosed properties.

 

The prices of bank foreclosure homes are well below market price. This is another reason, why first-time buyers and investors get attracted towards bank foreclosures. Bank foreclosures are one of the safest investments in foreclosure properties.

 

Things To Remember:

 

It is necessary to find the best bank foreclosure offers, as this may result in finalizing a profitable deal for any buyer. You also need to have good negotiation skills to purchase a property at low price.

 

Once you have made up your mind on buying a foreclosed property, you need to subscribe to a specialized listing service. Updated listings are always helpful to find the best bank foreclosures and they help in making profitable investments too.