Posts Tagged ‘Marketing Sales’

Real Estate Postcard Marketing Tip: Customer Knowledge First, Sales Communication Second

I'm sure you can recall many incidents in your life that you made a wrong move because you didn't get to know the person first. Unsuccessful real estate postcard marketing is similar to failing to start or keep the conversation going with a person you like because you didn't know what he or she wants.

Real Estate Postcard Marketing Tip: Customer Knowledge First, Sales Communication Second

Ah! Now we?ve come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer.

Real Estate Postcard Marketing Tip: Customer Knowledge First, Sales Communication Second

by M. B. Bradley Ah! Now we?ve come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer. So how well do you know your customers? Do you only have a vague and run-of-the-mill idea of their problems, goals, and attitudes? Is your knowledge of your customer based on talking to real people? Or are they just caricatures of people based on stereotypes, news reports, and your own imagina