Posts Tagged ‘Mail Order’

Real Estate Investor Insider Secret #8: Know Your Customer Before You Write Your Postcard

by M. B. Bradley Ah! Now we?ve come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer. Oh, I could tell you in general terms about his desires, his needs, and even his motivations. Or you can sit back in your chair, staring at your computer screen and idly construct your typical customer. But in the long run neither of these helps you much. I am sure you have already received

Real Estate Postcard Marketing Tip: Customer Knowledge First, Sales Communication Second

Ah! Now we?ve come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer.

Real Estate Postcard Marketing Tip: Customer Knowledge First, Sales Communication Second

by M. B. Bradley Ah! Now we?ve come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer. So how well do you know your customers? Do you only have a vague and run-of-the-mill idea of their problems, goals, and attitudes? Is your knowledge of your customer based on talking to real people? Or are they just caricatures of people based on stereotypes, news reports, and your own imagina

Real Estate Investor Insider Secret #8: Know Your Customer Before You Write Your Postcard

Ah! Now we've come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer.