Real Estate Foreclosure Marketing Secrets

Posts Tagged ‘Insider Secret’

by Mark Bradley Dont mistake credible copywriting with a dry copywriting. Real estate marketing materials should satisfy both our human need to make rational decisions and our human nature to make emotional decisions. You?re probably thinking that if your direct-mail postcard campaign didn?t work initially, you may have done a few things wrong. And that?s all together possible. Let?s face it; no one performs without flaws the first time around. But when the ultimate decision is being made

by M. B. Bradley Ah! Now we?ve come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer. Oh, I could tell you in general terms about his desires, his needs, and even his motivations. Or you can sit back in your chair, staring at your computer screen and idly construct your typical customer. But in the long run neither of these helps you much. I am sure you have already received

On the surface of it, this may sound like a really stupid idea for any direct-marketing plan, especially for one that produced few results in real estate investing initially. But before you condemn me for obvious stupidity, let me clarify myself.

Ah! Now we've come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer.

Are you tuned into WIIFM? No, it's not the latest radio station in your area. It's shorthand for a fundamental direct-mail principle, a principle every real estate investor should keep uppermost in his mind. WIIFM is an acronym for What's In It For Me?