Real Estate Foreclosure Marketing Secrets

Archive for September, 2009

With the invention of computers and consequent boom of the Internet, the methods of real estate social marketing has also experienced a paradigm shift. Nowadays, most real estate professionals are making use of the web technology. In this context, Technorati tags are popularly used. Technorati is basically a popular service of the web directory that indexes blogs, categorizes them in terms of popularity, and allows users to generate bookmarked lists of blogs and to carry out a search based on specific categories known as Technorati tags.

You can join Technorati directly on its website. For doing this, you will need to only register and claim your blog. This act of claiming your blog will create a link from your individual user name or ID to Technoratri. The claiming process of blogs is rather simple and widely offered via multiple directions that are dependent on your own blog platform. After this you can easily use Technorati tags.

You should write Technorati tags directly into your blog. You can achieve this by adding text words related to your blog or those that manage to classify your tags or by a method of incorporating links of tags into your text.

Using Technorati tags can be a useful tool to enhance your online real estate advertising campaigns. This is because if you implement tags in your own blog and ping Technorati while writing, it is very likely for you to notice a visible increase in your search engine ranking as well as in the traffic generated toward your blog.

You must be wondering where the content the pages of Technorati tags originate from. Basically anyone and everyone possessing a blog can contribute to these pages. There are broadly two such methods of doing this.

Firstly, if the software of your blog supports specific categories and Atom/RSS feeds such as Radio, TypePad, Movable Type, Blogware, and WordPress, you will need to basically use the system of the included category and ensure that you publish Atom/RSS feeds and that your categories get read as Technorati tags.

Secondly, if the software of your blog does not support specific categories or you are not very sure, you can participate even then. In order to associate your posts with Technorati tags you simply need to tag them by including special links on the body of all your posts. Always remember to join two worded tags with a “+”.

There are multiple benefits of using Technorati tags. These tags attract the attention of Google and contribute significantly to the score of your blog quality. Many realtors have managed to get their tags to appear on the very first page of a search of relevant keywords on Google with hyperlinks to their lens. It is recommended that you place these tags right toward the last part of Introduction Module and include the vital keywords that you plan to use for your ads that are pay per click in nature. You will find numerous software programs for free that will generate the HTML automatically for you. Therefore, you can utilize Technorati tags for your online real estate social marketing.

By Mark Bradley

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Every good sales pitch contains several vital ingredients.  And your postcard mailing for your real investing venture is no different.  Every successful marketer uses a very simple – but highly effective — formula for keeping him headed in the proper direction in his copy.

As you progress in your direct-marketing career, you’ll instantly know it by its acronym alone:  AIDS.  It stands for Attention, Interest, Desire and Action. It’s very self explanatory. You need to get the attention of your reader . . . keep his interest . . .build his desire for wanting to sell to you . . . and then actually encourage him to act.

Unfortunately, even the best of us who write for a living sometimes neglect to emphasize the last component of a good sales letter . . . the call to action.  Too often, we simply assume that we know what the consumer will do.  The truth of the matter is that sometimes (most of the time, actually) we have to lead the reader to the final steps of our sales pitch:  the call to action.

And if you’re new to the writing of marketing materials, you may even feel a bit shy about actually writing a call to action.  It may remind you of those commercials on television. “And if you’re the first 200 callers you’ll also receive at . . . “

But do you know why just about every commercial on TV is written like that?  Because they work.  Direct marketers will stick with a style, a wording, an entire ad campaign as long as it’s pulling in the sales for them.  They take the phrase “If it ain’t broke, don’t fix it” to a whole new level.

For your postcard mailing to be effective, you must rise above any hesitancy about asking people to call you.  You can do every other portion of your mailing absolutely correctly.  But if you don’t remind people to act it’s doubtful if your mailing will ever be successful.

But more than asking them to act, you need to write your call to action so they feel it’s absolutely necessary that they act today.  In fact, they need to act while they have that postcard in hand.  Far too often with direct mailing the old adage of “out of sight, out of mind” applies.

If you can generate enough interest in your sales pitch to get people excited about the prospect of your service, then you need to capitalize on that while the individual reader has that postcard in hand.  Don’t be afraid to urge him to pick up the phone right now.

Give them a reason – even an obvious reason – to act RIGHT NOW!

Remember, there are reasons why the television commercials continue to urge viewers to call within the next 10 minutes.  They are reasons why incentives are given to those “first 200 callers.”

Create that kind of interest and excitement in your real estate investment service and your postcard mailing will generate you some substantial profits – guaranteed!

By Mark Bradley

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In recent times, many real estate agents have realized the power of the Internet for establishing their business online. Blogging has also become a powerful tool for achieving online social marketing visibility. In this context, blog pinging has also gained a lot of significance due to its benefits. With respect to blogging, ping is basically a push mechanism based on XML-RPC through which any weblog notifies or informs a server that its data or content has got updated. You can thus utilize the method of blog pinging for essential notification purposes.

When you implement blog pinging, a signal of XML-RPC will be delivered to either one or sometimes more “ping servers”. This, in turn, will produce a list of blogs having new and updated material. There are numerous tools of blog authoring that can ping multiple servers every time you create a new blog post or update an existing one.

If you wish to utilize blog pinging for enhancing your real estate social marketing advertising, you will find many options that can help you achieve this. There are many open ping servers that allow other web services to gain a subscription of a blog list that have pinged them recently. Search engines of blogs can also produce new results instantly by polling those blogs that have been newly updated.

Apart from open ping servers, blog pinging also involves the use of proprietary ping servers. These servers basically collect information and data only for their individual and personal applications. You will find that a majority of popular search engines activate these types of ping servers.

The distinction between open and proprietary ping servers is that the latter possessing their own applications for subscription, do not feel compelled to share their obtained ping information with the other servers. Since they do not share their obtained data, you might need to ping a considerable number of different servers for achieving your targeted publicity for your business. For carrying out blog pinging in these cases, you can turn to services such as the popular and reliable Ping-O-Matic that will enable you to ping numerous proprietary ping servers.

In order to make the process of blog pinging even more useful and beneficial, Google has made a recent announcement that the pinging service of Google Blog Search is currently accepting pings from all blogs. To ensure that your latest posts get featured on Google’s Blog Search results, you must ping them whenever you create and post a new blog. There are two broad methods of doing this.

The first method of blog pinging is that of Manual Ping. It is a very straightforward method and you will need to visit http://blogsearch.google.com/ping and make an entry of the URL of your real estate blogs whenever you update them. The second method is Automatic Ping. Here Wordpress will ping Google automatically whenever you update your blog. You have to add http://blogsearch.google.com/ping/ to the box of your Update Services in the administration area of your Wordpress.

Therefore blog pinging can be a useful method when implemented properly. You can use blog pinging to establish your online presence in the business of real estate and property dealings. With this all your clients will know if you are updating the list of properties with addition or deletion.
By Mark Bradley

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On the surface of it, this may sound like a really stupid idea for any direct-marketing plan, especially for one that produced few results in real estate investing initially.  But before you condemn me for obvious stupidity, let me clarify myself.

You’re probably thinking that if your direct-mail postcard campaign didn’t work initially, you may have done a few things wrong.  And that’s all together possible.  Let’s face it, no one performs without flaws the first time around.

But that doesn’t mean you throw everything out.  Direct marketing is a complex business.  And while I wish I could call it a science like chemistry it isn’t even close to that.  If you put two molecules of hydrogen with one of oxygen, you’ll come up with water H20 – every time.  Without fail.

Nope.  Direct marketing just isn’t that precise.  I suppose it’s more of an art, or a craft – or some of the very best marketers work on their hunches.  Which won’t help you at all – especially if you’re in the “start up” phase of your business.

But there is one thing that every marketer knows as sure as he knows his own name: few buyers act on an offer (of anything!) with the first mailing.  Oh, you’ll get a few people who’ll act the first time around, but more often than not they’re waiting.

Waiting for what, you ask.  For any number of things.  A person may receive your postcard and just not be “emotionally” ready to sell yet.  Or he may be in the process of taking another route, so he’s waiting to see how that transaction is turning out.

Quite frankly, if he’s never heard of you or your firm before, he may just be wary of your intentions, your honesty and the risk involved.

The point is:  don’t take a no response as a sign of your customer not being interested.

Of course, there may be other reasons why your mailing didn’t pull as you thought it should.  And these very well may be associated with your headline . . . your message . . . or your list itself.

Now that I’ve totally confused you, you’re wondering exactly what you should be doing. Mail again.  Make one simple change in your mailing – perhaps you’ve discovered you can write a stronger headline.  Then do it.  And mail it out again. Record the response you receive with this particular headline.

And don’t be afraid to mail these out to some of the same people.  Many people may not buy the first time around because they’ve never heard of you.  But if you consistently put your name in their mail box, then they’ll come to know you as that real estate investor.  And then — merely because you have that sticking power – they may call you when all their ducks are lined up in a row and they believe you can help them.

Remember, the direct marketing gives you the chance to present your customers with the ultimate sales presentation.  But you may have to show them – time and again – that your real estate investing is in it for the long haul.  And that may mean mailing postcards – with modified messages if necessary – to them more than once.

By Mark Bradley

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Real Estate Web 2.0 sites like the official website of ApartmentFinder at http://www.apartmentfinder.com/Default.aspx, one will know that it is essentially a national publisher of local and online printed magazines suited for real estate marketing.

Those looking to purchase homes can look for properties that are promoted on this site. For this, only a simple registration is required and the zip code of the region where one is seeking of properties has to be mentioned. Many licensed and insured professionals provide multiple quotes to consumers. ApartmentFinder also offers rental insurance so that consumers feel safe and secure. They also allow for the setting up of individual communication services. They also provide free credit reports to consumers that generate instant individual credit scores.

Real Estate ABC at http://www.realestateabc.com/ is a site that is full of consumer hints, tips and resources meant for home buyers, home sellers and mortgage borrowers. It has a host of services and articles that can help you to purchase and sell homes. The site further provides useful guidance, correct home valuation, mortgage rates and calculators, realtor search, and a basic available home searching. They keep in mind the importance of home purchasing from the point of view of investors and give them the appropriate evaluation and valid information. You will realize that Real Estate ABC will give you the opportunity to purchase homes that will meet your own and personal needs and preferences.

If you visit Eppraisal at http://www.eppraisal.com/, you will be able to procure information on home values, data on neighborhood, property rates and real estate market analysis. Whether you are a home seller, buyer or even an owner, you can contact their local real estate professionals, who operate as mortgage brokers, agents, appraisers and home inspectors. Eppraisal will supply you with data on real estate rankings, schools, demographics, cites and you can also get home value widgets. You also have the privilege of obtaining instant links on home values and local information. The real estate professionals will further assist you to enter into the best property deals. You can definitely make the most lucrative investments of properties by logging on to their site.

Retrove at http://www.retrove.com/ is another leading website of real estate. Its uncomplicated and powerful search interface aids in consumers to find the best information and sources on various communities very quickly. Its vertical real estate search engine indexes a fixed number of listing resources. Its prime focus lies on human technology and review. This enables it to generate the most correct, reliable and appropriate results for the sake of its consumers. The index of Retrove is an astounding 12,163,321 sources. One can gain information about almost all listings in one’s local area. This site allows one to make the best monetary decisions in terms of home investments. The site also gives impartial resource listings thus producing the most correct results.

ChoiceA at http://www.choicea.com has one of the best interfaces in recent times. Its process for property searching is quite uncomplicated and one can see the results on a map, via a gallery or may be in the form of a list. The properties of listing on this particular site are quite to the point and clear. One can also obtain many useful tips, guidance and hints in the procedure. ChoiceA provide a few legal documents that are based on the states and thus enables the smooth selling of homes. The site is well known as a good FSBO site and does not charge any extra cost. The data on this site contains lesser jargons than most other sites.

By Mark Bradley

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