Real Estate Foreclosure Marketing Secrets

Archive for May, 2009

I'm sure you can recall many incidents in your life that you made a wrong move because you didn't get to know the person first. Unsuccessful real estate postcard marketing is similar to failing to start or keep the conversation going with a person you like because you didn't know what he or she wants.

by Mark Bradley Dont mistake credible copywriting with a dry copywriting. Real estate marketing materials should satisfy both our human need to make rational decisions and our human nature to make emotional decisions. You?re probably thinking that if your direct-mail postcard campaign didn?t work initially, you may have done a few things wrong. And that?s all together possible. Let?s face it; no one performs without flaws the first time around. But when the ultimate decision is being made

by Mark B. Bradley Can’t find the right word to say on your message in your real estate postcard marketing campaign? Are you thinking with a blank word processing screen opened right now? By now, you have already diligently chosen a mailing list provider. Together you have figured out the mailing list that is best for your real estate postcard marketing campaign. The printing store has also confirmed that they can do the work at your price. But you don’t have your copy yet! No doubt you’v

by M. B. Bradley Ah! Now we?ve come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer. Oh, I could tell you in general terms about his desires, his needs, and even his motivations. Or you can sit back in your chair, staring at your computer screen and idly construct your typical customer. But in the long run neither of these helps you much. I am sure you have already received

On the surface of it, this may sound like a really stupid idea for any direct-marketing plan, especially for one that produced few results in real estate investing initially. But before you condemn me for obvious stupidity, let me clarify myself.