Real Estate Investor Insider Secret #8: Know Your Customer Before You Write Your Postcard
May 29th, 2009 | 
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by M. B. Bradley Ah! Now we?ve come to a vital concept in your direct-mail postcard campaign. In order to write the most effective copy for your real estate investing firm, you must know your customer. Oh, I could tell you in general terms about his desires, his needs, and even his motivations. Or you can sit back in your chair, staring at your computer screen and idly construct your typical customer. But in the long run neither of these helps you much. I am sure you have already received
Posted in Main Content | 
Tags: Computer Screen, Desires, Direct Mail, Insider Secret, Investing, Mail Order, Mail Postcard, Motivations, Postcard Campaign, Real Estate Investor, Typical Customer
