Blog Pinging to Supercharge Your Real Estate Marketing
August 7th, 2009 | 
Author: Many real estate agents of today have realized the potential of the Internet for expanding their business online. Blogging has become a powerful instrument for achieving online social marketing stability. Blog pinging in relation to blogging, has gained a lot of importance due to its numerous advantages. In context to blogging, ping is actually a push mechanism through which any weblog notifies a server when its data or content gets updated and this whole mechanism is based on XML-RPC. Thus, the blog pinging feature can be useful for essential and important notification purposes.
When blog pinging is installed, a signal of XML-RPC will be delivered to either one or sometimes more than one “ping server”. This will lead it to the provision of a list of blogs that have newly updated data. There are numerous instruments of blog authoring which ping multiple servers every time a new blog post is created or an old one is updated.
There are many ways available today which can help you in utilizing blog pinging for enhancing your real estate social marketing advertising. Options like open ping servers that permit other web services to avail of a subscription for a blog list that have pinged them recently is a good example. And there are search engines of blogs that can also provide new results instantly by informing those blogs that have been newly updated.
Other than open ping servers, blog pinging also includes the usage of proprietary ping servers. These servers usually collect information and data only for their individual and personal applications and is activated mainly by a bulk of famous search engines.
The difference between open and proprietary ping servers is that the latter possesses their own applications for subscription, and is under no compulsion to share their ping information with the rest of the servers. And since their obtained data is not shared, a number of different servers need to be pinged for achieving the targeted publicity for your business. To use blog pinging in these cases, you can opt for services such as the admired and trustworthy Ping-O-Matic which helps you to ping numerous proprietary ping servers.
Google’s latest announcement that the pinging service of Google Blog Search is ready to accept pings from all blogs has made the process of blog pinging even more helpful. To confirm that your new posts get featured on Google’s Blog Search results, pinging them whenever you create and post a new blog is necessary. There are two techniques to do this.
The first and foremost technique of blog pinging is Manual Ping. It is sort of a direct technique and you need to visit http://blogsearch.google.com/ping and make an entry of the URL of your real estate blogs whenever they are updated. The next technique is Automatic Ping. In this case, Wordpress will ping Google automatically whenever your blog is updated. http://blogsearch.google.com/ping/ needs to be added to the box of your Update Services in the administration area of Wordpress.
Hence it is clearly visible that blog pinging can be a helpful method if implemented in a proper way. Blog pinging can be used to establish your online presence in the business of real estate and property dealings too. And along with it all your clients will remain informed when and if you update the list of properties by adding or deleting them.
By Mark Bradley
Posted in Main Content, Real Estate Blog Ping List, Real Estate Web 2.0 | 
Tags: Authority Blogging, blog pinging, marketing for realtors, marketing realtor site web, Ping List, real estate email marketing, real estate internet marketing, real estate marketing, Real Estate Social Marketing, Real Estate Web 2.0, realtor email marketing, realtor internet marketing, realtor marketing, realtor marketing products, realtor web site, realtor web site design, realtor website, realtor websites, realtors marketing, Social Marketing, Technorati Tags, Web 2.0
